Phoenix Cinema, East Finchley (1938) Howes and Jackman.
“The Phoenix was built in 1910 and opened in 1912 as The East Finchley Picturedrome. It has been open as a cinema since and is one of Britain’s oldest cinemas. It was one of the first cinemas in London to introduce sound films in 1929 when it was called The Coliseum.
The cinema has changed owners quite a few times in its history, together with changes to its name and building. A major change took place in 1938, which transformed the overall building to what it is today with its Modernist facade and auditorium with Art Deco details designed by renowned cinema interior designers Mollo and Egan. In addition, the auditorium was turned around, moving the screen from the High Street end. Today’s entrance and foyer are therefore on the level of the former stage and orchestra pit. From 1938 to 1975 the cinema was called The Rex. ”